This experience was amazing - Dr. LaGraff is customer-centric and focused on evidence-based practice, treating me like an honored guest. There was ZERO pressure to buy anything...just focus on my health and eyesight. As an aside, I did purchase frames because this office has the best selection of frames anywhere in Athens. Rebecca, Kim, and Ashley are professional and current with materials, practice, and diagnostics. This optometry practice is the cream of the crop.